Hello Lovely Lady, and Welcome 

I am here to help you utilise and optimise your time and energy more effectively and efficiently, without burnout or compromising your own well-being. 

Being a heart centered, passion driven, woman who owns and runs her own business, means that you really love your work and what you do. You followed your heart and have taken your passion and purpose and combined these with your strengths, talents, and entrepreneurial skills to create a business you absolutely love and are super proud of, and one that is designed around a lifestyle that gives you the flexibility and freedom you desire.

You love working in your biz, the serving your lovely client’s part; as much as you do working on your biz, the creating and growing your dream biz part; as it can all be super exciting, and it really does feel more like you are having fun, than actual work.

If you are like me, you have probably also been asked “when do you plan to get a real job” … but you and I both know, what you do is a real job and your dream job. A job that fuels your passion and purpose but also one that leverages the life you are creating for yourself.

Staying in your vibe whilst running your business feels great as everything flows.

Don’t you just love how everything flows and how great you feel when you are in your creative zone, space of genius and you are using your full potential?

You are able to consciously create and produce amazing content, launch value packed services and products that your ideal clients will absolutely love; and still have the time, energy, and capacity to show up and work with your lovely clients at your best, with everything that makes you unique and special and able to do what you do so well.

And, whilst still having enough time, energy and space for you, your family and friends with the flexibility and freedom you need to do the things that make your heart and soul happy.

Your Business is your passion and purpose… 

I know that having your own successful business, is more than just a career for you, it’s an extension of you; as it’s what you have built from the ground up, with you as the heart and sou. Your work is a source of fulfilment, it gives you the ability to express your creativity and self freely, plus you have designed it with the intention to give you more flexibility and freedom in your life.  


Making a positive impact in the woman’s lives that you work with really makes your heart happy. 

Fulfilling your purpose in life through your work gives you great satisfaction, and something I am sure you have learnt over time too, like I have, is that you can make a difference in the world and benefit too; and that it really is ok for you to thrive in all ways, doing what you absolutely love. 



The freedom to choose where you work from, so you are location independent,
and can work from anywhere in the world.
The freedom to choose how many days and how hours you work a week, buying yourself
quality time for you, your family and friends. 

The freedom to choose who you work with, so that you work with your ideal clients and with those who really get you and see the value in what you offer. 

The freedom to earn more money with ease, by working less and earning more and finally
charging what your offerings are truly worth.
The freedom to choose, create and live your dream lifestyle.

flexibility and freedom

What you often forget about though, when trying to balance everything,

is Burnout!

For women, it is quite easy to overextend and over commit both personally and professionally, which is a sure way to burn out. 

Burnout often comes in the form of passion or compassion fatigue, combined with overwhelm, exhaustion, frustration and potentially a bit of resentment too as you are left feeling completely drained and depleted, with little or no time and energy left for you, your family or friends.

The smallest bouts of burnout will impact your self-confidence and make you start to doubt yourself and your work, and with the sudden drop in your energy, it immediately impacts your mental and emotional state of being, taking you out of Alignment and throwing you off balance.

More often than not, this is when you start pushing yourself even more and start working from a place and space of misalignment, compromising the high quality you strive for, and your own well-being in the process.

The thing with burnout is that you usually only realise it is happening, when it’s happening, and you are left feeling completely empty and totally off Alignment, and not the form of energy you want to be showing up in life or your business with.

The great news is that there is an easy solution to avoiding burnout. 


I absolutely love my work, which is my purpose, and I feel so blessed to have been gifted with the natural talent and ability to teach women, like you, to reach your full potential and become the best version of who you already are.

I was born in Durban, which is on the coast of sunny South Africa and when I was 14 all I wanted to be when I grew up was an Aerobics Instructor. I guess that’s where my desire to lead, teach, motivate, inspire, and uplift women started.

I have been in the Wellness Industry for 20 years and my first job as a Fitness Professional took me to Kenya in the year 2000 and then in 2001 to Tanzania where I ended up staying for 12 years…

I feel quite lucky that I got to meet and work with so many people from all over the world, and that I made some special friendships which I still have today. Spending most weekends on the local white sandy beaches and islands was the norm; and I got to travel internationally too, to some spectacular places, which is where I got the travel bug and a desire to live in and experience difference places in the world.

My name is Debra McCreedy, and I am a Personal Alignment Coach.

My Story

In the time that I lived in East Africa I further trained as a Classical Pilates Instructor, which I love and still teach; and then I studied Specialised Kinesiology a branch of Neuro-Training from Australia, which opened my eyes up to a deeper understanding and a world of knowledge and insight into how our minds and innate intelligence work and this has given me a solid foundation for my work as a coach, combined with many valuable life lessons, and years of experience as an entrepreneur.

2013 bought me back to South Africa, first to Johannesburg for a few years, and then to Durban for a few more. I knew this was not my destination as the more in Alignment I became with who I am and what I want, the more I knew that my environment no longer served or supported me and how I wish to live my life.

So, with the flexibility and freedom I have created in my life and in my  business, on the 30th of January 2022 I embarked on the next phase in my life’s journey. Setting off with the intention to feel my way to find my way to an environment where I can live life fully expressed, do the things that make my heart and soul happy; and where I can thrive both personally and professionally.

Which brings me to where I am now, the most beautiful part of South Africa, The Garden Route.


On a more casual note, my friends will tell you that I am a kind, honest, positive, optimistic, and highly motivated individual who can find the golden nuggets and silver lining in any situation.

When I am not working, I love being outdoors and in nature, hiking, keeping fit and healthy, cooking a delicious meal over a glass of wine, travelling and exploring new places, visiting wine farms for lunches, sipping cappuccinos at cute little cafes, spending quality time with the important people in my life; and of course creating quiet time for myself at home.

Brand Values

Love & Kindness  | Honesty & Integrity  | Teaching & Sharing  | Positivity & Inspiration


I love my clipboard, writing to do lists and ticking tasks off and I probably could have been an events planner with my ability to organise and action anyone and anything.


I am a minimalist and love clean, neat, tidy, organised spaces, especially when I am working. 


I am an introverted extrovert and even though I can be quite the social butterfly, quiet alone time in nature or at home is very important to me.


In 2011 I gifted myself with a 3-month sabbatical in the Swiss Alps. This is where I reconnected with myself, found my happy place, and discovered my love for the mountains. 


My primary love language is Quality Time. Spending meaning time with the important people in my life and on my own is something I truly value.   


Fun Facts About Me


Do you want more time, energy and balance in your Life and Business?
With more flexibility and freedom to spend more quality time with the people you love, doing the things that make your heart and soul happy? 

I would love to connect with you on a complimentary Discovery Call to see how
I can help you make this happen.